Beardaments Company Overview and Net Worth 2023


Are you eager to know about Beardaments’ Net Worth? If you’re willing to add a unique and festive touch to your holiday season, then go to Beardaments.

In this article, we will delve into the fascinating journey of Beardaments, exploring both its captivating products and its impressive Beardaments Net Worth, from its humble beginnings to its standout success after appearing on Shark Tank.

What is Beardaments?

Beardaments, founded by Jason McOmber, is an innovative company that specializes in offering Christmas ornaments specifically designed for beards.

These festive accessories, resembling miniature Christmas ornaments, can be easily clipped onto beards and hair, instantly adding a touch of holiday cheer.

Available in a variety of shapes, sizes, and colors, Beardaments allow individuals to customize their beards, and hair, especially during special occasions like the holiday season.

Beardaments lightening beards
Beardaments lightening beards

Beardaments Company Wiki Table

FounderJason McOmber
FoundedAug – 2015
Notable ProductsBeard ornaments, Beard glitter, Women’s light hair and earrings ornaments
Shark Tank AppearanceSeason 11, Episode 9
Propose Offer On Shark Tank$150000 for 10% equity
Offer Accepted On Shark Tank $150,000 for 25% equity
Net Worth (2022)Estimated $2 million
Annual RevenueOver $1 million
Price $17.99 including 16 beard ornaments

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Founder of Beardments

Jason McOmber is the founder of Beardaments. Before embarking on his journey with Beardaments, Jason McOmber honed his skills in sales and marketing.

Jason McOmber - Founder of Beardaments
Jason McOmber – Founder of Beardaments

He graduated from the technical sales program at Weber State University and worked at various companies, including Groove Satellite and Entertainment, where he served as the VP of Sales.

Currently, Jason holds the position of Vice President in the enterprise sales department at DSI Systems Inc.

Despite his busy schedule, he remains actively involved in the growth and development of Beardaments.

Jason McOmber Work Experience Wiki Table

Vice President: Enterprise SalesDSI Systems Inc.Jan 2022 – Present
Senior Director of SalesDIRECTV for BusinessAug 2020 – Dec 2021
Director of SalesDIRECTV for BusinessJul 2014 – Aug 2020
Founder/CEOBeardaments.comAug 2015 – Present
Vice President of SalesGroove Satellite & EntertainmentMar 2010 – Dec 2013
Associate – Lease Advisory GroupVarileaseFeb 2009 – Feb 2010

How did Beardaments idea come to mind?

Beardaments came to life at a Christmas party in Salt Lake City, Utah. There, the founder, Jason McOmber, decided to have some fun with his beard.

After enjoying a few drinks, he playfully clipped various items onto his facial hair, creating laughter among his friends. He just did it for fun but it took off and later changed his overall life.

This playful moment sparked a brilliant idea in Jason’s mind: why not create holiday decorations specifically for bearded individuals?

In 2015, Jason turned this idea into reality and launched Beardaments. The initial product range featured colorful ornaments designed to be easily attached to beards.

Using his knowledge of online marketing and websites, Jason got lots of people to visit his Beardaments website without paying for advertisements.

This helped him sell many ornaments, and people really liked them. Beardaments became very popular because of this.

Beardaments Advancing Progressively

In its first year of operation, Beardaments generated $80,000 in revenue, a promising start for the budding company. The following year, sales soared to over $155,000, demonstrating the growing demand for this unique holiday accessory.

By year three, Beardaments reached a remarkable milestone, with sales surpassing $462,000.

Despite being a seasonal business, Beardaments continued to thrive, attracting attention from various media outlets.

The company’s success caught the eye of the producers of Shark Tank, a popular television show where entrepreneurs pitch their businesses to a panel of wealthy investors.

Beardaments Timeline Before Entry Into The Shark Tank

  • 2015: Launch of the best-seller, Beardaments LIGHTS; Introduction of Beardaments SWAG including beard shirts and hats.
  • 2016: Packaging designed for original beard ornaments; Beard GLITTER created, leading to a messy trend.
  • 2017: Viral video of dudes putting glitter in their beards; Beardaments featured in Cosmopolitan, Diply, VT, Good Morning America, and UNILAD with over 100 million views online.
  • 2018: Launch of a best-seller, Beardaments Lights; introduction of Beardaments SWAG including beard shirts and hats.

The Shark Tank Experience

In 2019, Jason McOmber applied to appear on Shark Tank, hoping to secure an investment that would propel Beardaments to new heights. He finally appeared on Season 11, Episode 9 with Santa Claus and an elf, who added a touch of holiday spirit to the pitch.

Jason McOmber with Santa Claus and an Elf on the Shark Tank to increase Beardaments Net Worth
Jason McOmber with Santa Claus and an Elf on the Shark Tank

Jason proposed $150000 for 10% equity. To make a lasting impression, Jason delivered his pitch in the form of a spoken poem, captivating the Sharks with his creativity and enthusiasm.

When it was time to discuss the numbers, the Sharks were pleasantly surprised by Beardaments’ strong sales performance.

However, most of the Sharks opted out of making an offer, acknowledging that Jason was already doing well on his own.

It was Kevin O’Leary, who is also known as Mr. Wonderful, who saw the potential in Beardaments. He offered $150,000 for a 25% equity stake, a deal that Jason eagerly accepted.

Post Shark Tank Success

Appearing on Shark Tank proved to be a game-changer for Beardaments. The exposure from the show led to a significant boost in sales, resulting in over $600,000 in revenue for 2019.

The company’s unique concept of beard ornaments garnered attention from popular publications such as the Daily Mail and Cosmopolitan.

Capitalizing on their newfound success, Beardaments expanded their product range beyond beard ornaments. They now offer women’s hair accessories, shirts, earrings, and sweaters, catering to a wider audience. These products can be purchased through its official website and popular e-commerce platforms like Amazon.

One of Beardaments’ flagship products is the Beardaments Lights, which sell for $17.99 and include 16 beard ornaments.

The original Beardament set, available on Amazon, has received positive reviews, boasting a 4.5-star rating from over 2634 customers.

The company continues to innovate and is planning to introduce beard decorations for other holidays, catering to the diverse interests of its growing customer base.

Today it is the world’s largest provider of beard decorations. It has successfully decorated over 100,000 beards and continued to spread festive cheer through creative and innovative beard decorations.

Beardaments Net Worth

As of 2023, Beardaments’ net worth is estimated to be around $2 million. The company’s consistent revenue growth and successful appearance on Shark Tank have contributed significantly to its financial success.

With an annual revenue of over $1 million, Beardaments continues to solidify its position as the go-to brand for festive beard accessories.


Beardaments has revolutionized the way individuals celebrate the holidays by offering a truly unique product – Christmas ornaments for beards.

Jason McOmber’s journey from a playful idea at a Christmas party to a multi-million dollar business is a testament to the power of creativity and entrepreneurship.

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